A research notebook by Zeyad Omran

Six websites,
taken apart.

I study how distinctive websites use type, motion and structure. I measure what I can, test what I can reach, and keep what I saw apart from what I think.

Start with a study

Inspect measures this page live, the same way the research measured each website. Press I any time.

Deal a finding

24 sourced observations, one card at a time. Flick a card, or use the buttons and arrow keys.

No. 01Ace

Ace’s mobile introduction keeps its 640px desktop width inside a 390px screen, so its sentences are cut off mid-line.

Observed: I inspected the live page or exercised the control, at a recorded viewport.See the evidence

Websites
06
Story chapters
30
Measured type roles
21
Sourced findings
24

01 · The studies

Read by site, or by question.

6 websites, five chapters each. Open a study to read it end to end, or pick a lens to compare one chapter across all of them.

Question What is each website trying to be?

An original wordprint exploring Ace’s technical, grid-based character.
01Website study

Ace

At a glance

A dark technical studio where narrow type, fine rules and rationed lime carry the identity, and a 640px box clips the mobile introduction.

An original wordprint exploring Arkon’s balance of typography and space.
02Website study

Arkon Digital

At a glance

A developer portfolio built as one persistent 3D scene, with a 162px script title and a 12px biography that has to read over the sphere.

An original wordprint inspired by Neue Montréal’s playful type specimens.
03Website study

Neue Montréal

At a glance

A type specimen shaped like a travel guide, where scrolling, splitting and swapping letters show what the typeface can do.

An original wordprint exploring MONOLOG’s shifts in editorial emphasis.
04Website study

MONOLOG

At a glance

A studio site that builds trust in order, from atmosphere to founder, work, process and answers, while seven sitemap case URLs return generic shells.

An original wordprint inspired by Lama Lama’s pixel-based visual language.
05Website study

Lama Lama

At a glance

An agency identity carried by pixels, mono labels and hidden layers, from a ten-slide pitch deck in the menu to a camera grid on the contact page.

An original wordprint exploring Noho’s playful furniture and flexible composition.
06Website studyNew

Noho

At a glance

A furniture concept with playful photography, a headline that stays about 60px on mobile, and an energy panel that makes calm a visible choice.

An original wordprint connecting type, space, motion, and intent.
AllResearch findings

Research findings

Across the collection

What five distinctive websites share: typography as identity, motion with a job, deliberate mobile redesign, and unfinished edges that undo the polish.

02 · Type lab

21 text roles,
one ruler.

Every measured role in the library, on the same pixel scale. The filled square is the desktop size at 1440 × 1000; the outlined square is the same role at 390 × 844. Sort them, pick a website, or replay the trip to mobile.

Show every value as a table
Website and roleTypeface / weightDesktop size / leadingMobile size / leading
Ace · Service headlinesAnton 40040 / 4240 / 42
Ace · Explanatory headingGT America Regular 40016 / 22.416 / 22.4
Ace · Fixed-rail proseGT America Light 30014 / 21Not displayed
Ace · Chapter labelsGT America Mono Light 30012 / 1212 / 12
Arkon Digital · “Creative”Bonheur Royale 400161.54 / 80121.15 / 80
Arkon Digital · “Developer”Bebas Neue 400107.69 / 107.6980.77 / 80.77
Arkon Digital · BiographyJetBrains Mono 40012 / normal12 / normal
Arkon Digital · NavigationJetBrains Mono 300, active/hover emphasis12 / 16.816 / 22.4
Neue Montréal · Cover titlePP Neue Montreal Bold 70074.08 / 66.6729.6 / 26.64
Neue Montréal · Cover explanation / Story labelPP Neue Montreal Text Regular 40024 / 2415 / 15
MONOLOG · Hero positioningKHTeka 50017.75 / 19.5314.11 / 15.52
MONOLOG · Founder statementKHTeka 70045 / 49.525.31 / 29.11
MONOLOG · Service namesKHTeka 70094 / 9433.31 / 33.31
MONOLOG · Process displayAnimo, computed weight 500139.5 / 125.5583.72 / 75.35
Lama Lama · Hero headlineSuisse BP Intl 70072 / 57.640 / 32
Lama Lama · Hero explanationSuisse BP Intl 40020.04 / 24.0516 / 19.2
Lama Lama · Mono action labelsSometype 50010 / 1810 / 18
Noho · HeroSwitzer 60060.05 / 60.0560.67 / 57.63
Noho · Section headingSwitzer 60060.05 / 60.0552 / 49.4
Noho · Supporting lineSwitzer 40018.72 / 18.7216.25 / 16.25
Noho · Energy noteSwitzer 40010.51 / 10.5116.25 / 16.25

Computed CSS pixels, not estimates from screenshots. Five websites were measured September 15–16, 2026; Noho on September 20, 2026. Each row opens that study’s type chapter. The full tables live in the research findings.

03 · Method

Every claim carries its evidence.

A screenshot shows one moment. Source code shows intent. A design judgment is only a judgment. Each finding here is labeled, so you know how much weight it can bear.

How the research works
  • Observed

    I inspected the live page or exercised the control, at a recorded viewport.

    For exampleAce’s mobile introduction keeps its 640px desktop width inside a 390px screen, so its sentences are cut off mid-line. Source

  • Observed + source

    Seen in the browser and supported by public source code for the same behavior.

    For exampleNeue Montréal’s weight chapter maps Display 900 → 100 against Text 200 → 700, and finishes at 70% of its scroll. Source

  • Source-confirmed

    Public HTML, CSS or JavaScript supports it. Source alone doesn't prove what renders.

    For exampleArkon’s viewport tag sets user-scalable=no and maximum-scale=1, which restricts pinch zoom. Source

  • Hook only

    Markup suggests the behavior, but its implementation or outcome wasn't confirmed.

    For exampleMONOLOG’s markup suggests a one-at-a-time values accordion, but its script refused direct access, so the behavior stays unconfirmed. Source

  • Interpretation

    A design judgment about hierarchy, direction or usability. Not a measured result.

    For exampleNoho’s warm panels keep interface color quiet so the photographs supply it.

  • Illustration

    An original demonstration made for this library. It explains an idea; it isn't evidence.

    For exampleEach story’s demonstrations, like the Lama Lama exits game, are drawn for this library.

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